Karen Zheng

Karen Zheng is a marketing and business development professional with extensive experience building and scaling brands across the Asia-Pacific region. Her background spans consumer electronics, luxury, and FMCG, where she has played a pioneering role in growing businesses from early stages alongside global and regional teams.

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With expertise across brand strategy, go-to-market planning, regional marketing execution, and strategic partnerships. Karen brings an end-to-end perspective, translating strategy into actionable execution to drive sustainable growth.

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Karen joined Actxa in 2025, driven by a passion to bring purpose-led brands to the global stage and to contribute to innovations that meaningfully improve lives. She believes in building omni-channel ecosystems that create value for partners, customers, and communities alike.

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Academically trained in marketing, Karen holds a Bachelor of Science in Marketing Management from the Singapore University of Social Sciences.